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Does your business have a story to tell?
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Do you have a story of how you came to your product or service, how your passion played into the success of your business?[/vc_column_text][vc_empty_space height=”22px”][vc_column_text]Have you wanted to learn how Story Marketing – creating stories and pulling in stories of your customers – can increase your business and keep your customers coming back for more?[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”center” css_animation=””][vc_column_inner][vc_single_image image=”952″ img_size=”full” alignment=”center” qode_css_animation=””][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1534291889292{background-color: #d3d3d3 !important;}”][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]
My Story:
For eighteen years, and before the crest of social media, I taught major US brand managers how to reach segmented, ethnic communities throughout the United States.
I developed events, trusted environments and story messages. I brought in trusted Brand Ambassadors to spread messages for my clients, shifting buying behaviors dramatically. My company won internal marketing awards at Procter & Gamble and General Mills, breaking sale records.
We tapped into communities with heart, connection, love and story. I realize I was one of the first to employ Story Marketing – now an essential ingredient to all business success. In the noisy world of marketing and social media, businesses must meet their potential customers with, relevance, excitement and a heart connection.
As a structural editor for the last six years, I have learned the art of assisting authors and marketers to structure compelling stories to engage customers. I teach marketers and business owners how to write and share their own stories in relation to the business. It is my belief nobody can craft this story for you – and nobody knows your customers like you do. In this class I make the crafting of this story fun – and as a Think Tank, we help each other with Story Foundation.[/vc_column_text][vc_empty_space height=”22px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]
Join a Class and and Exclusive Think Tank
I developed a comprehensive, 6-week live online educational program with a series of writing exercises, guidance and examples to help you capture the stories to position your business for growth.
I am working with four business owners and marketers as part of a Creative Think Tank, to help develop a Story Marketing program. We will identify and begin the process of building your own family of customers who keep engaging with your product, touched by your Story Marketing.
Meetings through Zoom
We meet weekly through Zoom live classroom technology. It’s easy to use, engaging and connective. Classes are taped so you can review the content again at any time.
Join us, so you can begin the fun and creative process of telling your business story as part of your marketing plan.
Limited space to four business owners, sign up today.[/vc_column_text][vc_empty_space height=”22px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image=”967″ background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=”” css=”.vc_custom_1534295365488{background-color: #ff3a3a !important;}”][vc_column_inner][vc_column_text]
STORY MARKETING –
Turning your Business Journey into Story
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Six weeks. Three hour sessions.
Wednesdays, April 11th thru May 9th – Last class Monday, May 14
4 p.m. PST | 6:00 p.m. EST | 1:00 p.m. Hawaii time
In Part One of this series, you will work in an Entrepreneurial Think Tank with dynamic business owners.
The objective of this course is to begin to frame the story of you, your business and your customers, so those stories start to intersect and prepare you for a viral Story Marketing Program and creating Insider Information for your customers.
As the marketplace has gotten bigger, messages have become fragmented.
Story brings warmth and connection in a way traditional advertising does not.
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In this series we will:
- Write the inspirational story of you and your business and discover a way to frame that story so it is engaging and pulls customers into your personal and professional life journey. Use this story on your website, when talking with potential clients, and later develop it for social media.
- Interview a customer and write one customer story to discover ways their stories can intersect with the story of your product or service.
- Create Insider Information for your customers: Build something they will come back to over and over so they feel they are part of your business community and consider you the source of important information in your field or work.
- Learn basics of storytelling techniques: show to engage your reader and customers in intriguing stories they will share with others. When stories are shared and you will receive high “engagement”. Part two of this course will focus exclusively on social media.
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CASE STUDIES to Spark Our Creativity
- I will bring small and large case studies to you for inspiration.
- Look at case studies of companies doing this well to fuel ideas for your own company.
- Learn how to write and develop stories that have a higher potential of engagement
- Find the medium where you are most comfortable to look at getting your stories out in the world.
- Brainstorm your marketing concept with other entrepreneurial business owners for feedback each week.
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Six Weeks. Three hour group session each week.
Wednesdays, April 11th through May 9th, last class Monday, May 14th
4 p.m. PST | 6:00 p.m. EST | 1:00 p.m. Hawaii time
$395. Space is limited.
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“What Others Say”
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