Description
Congratulations! You are taking action by joining Story Marketing to create your own business story to inspire your customers. The mark of a good business story and brand content is that it changes behavior and inspires action. This course will help you discover and write the story of your product or service and your customers stories, inviting their stories into your business model to increase your business. A step by step approach to creating your business story to increase your business will be offered in this intensive, live, six week online program
Who is a marketer today? A modern myth maker with the power to shape the future with a new perspective through story and ritual.
You and three other businesses will join together as a marketing think tank to create stories and share them each week for feedback with your business peers. Competitive businesses will not be grouped together in this course without prior consultation! In every session, you will receive homework and another person in the Business Storytelling Think Tank to meet with during the week to check in for advice or feedback.
This course will allow you to reap the benefits of storytelling as soon as possible.
When you complete this course you will have the following:
- A completed “Origin” Business Story to use on your website and in social media that is a heart connected story to share with your customers
- One customer story to use on your website and social media and the understanding of how to engage more customers to increase your business.
- A solid idea of how to stay in touch with your customers with relevance and heart through story.
Course dates:
Wednesdays (last class is on Monday) – 4 p.m. Pacific time | 6:00 p.m. EST | 1:00 p.m. Hawaii time – A six-week series – 3 hours per session
April 11th, April 18, April 25, May 2, May 9, May 14 (Monday),
If you have any questions and would like to discuss the course, please contact Laura Lentz
call: 310-613-6798 | email: Laurawriter@me.com
